Founding member places now open

Build a directory business around a place, niche or cause you care about

We build it and fill it. You learn to grow it. The Directory Business Program gives you the strategy, the coaching and the system behind a live directory with over 3,600 listings.

Join as a founding member

$2,000, or 3 monthly payments of $697. Limited to the first 10 members.

Who this is for

Meaningful work, built around what you already know

This program is for people who want an income they can be proud of, built around something they understand well, at a pace that fits their life.

The Local Voice

You love your town or region and want to become its trusted guide.

The Niche Insider

You know an industry from the inside and can see how hard it is for people to find the right services.

The Lived-Experience Advocate

You've been through something and want to make it easier for others in the same situation.

You don't need to be technical, and you don't need to be "on" all the time. A directory suits people who work in focused bursts, around family, health or other work.

What you get

Everything you need to plan and grow your directory

  • 12 self-paced modules covering niche, business model, revenue, structure, listings, content, community, traffic, AI and long-term growth
  • Workbooks for every module, so you make real decisions for your own directory as you go
  • 4 one-on-one coaching calls with Lucy over 6 months: one when you start, and three whenever you need them
  • BonusA fifth coaching call for founding members
  • BonusFounding access to the members' Facebook group when it opens
  • A clear path to launch, with the option to have us build your site and fill it with listings when you're ready
What you'll have by the end

A directory business you understand, not just a website

  • A niche you've tested against real audience need, not just a topic you like
  • A clear business model and revenue plan
  • A planned directory structure built around how visitors search
  • A listing plan for launch, with Fuellyt as the engine that fills and maintains it
  • A content, community and traffic plan for your first year
  • A 12-month growth plan, and the confidence to make decisions like a directory owner
Why directories, and why now

Built to thrive alongside AI

Lots of people want an online business but worry that AI will make whatever they build pointless. AI can't replace local trust, curated knowledge or real relationships with businesses.

What it can do is the repetitive work, and that's exactly what Fuellyt automates: finding businesses, adding complete listings and keeping them up to date. That leaves you free for the parts only you can do.

3,600+

listings on Sunshine Coast Life, running on the same system you'll use. You're learning the approach behind a live directory, not theory.

Your coach

About Lucy

Lucy is the founder of Fuellyt and built Sunshine Coast Life on the Fuellyt system. She coaches online business owners and works with directory owners across Australia.

Honest about the pace

Who this isn't for

If you're looking for fast money, this isn't the right fit. A directory is a slow-burn business that grows steadily over time. We're upfront about that because the people who do well are the ones who want to build something lasting.

Your investment

Join as a founding member

Limited to the first 10 members
$2,000

or 3 monthly payments of $697

Join as a founding member

Upgrade credit: if you later choose to have us build your site (Launch), plug Fuellyt into your own site (Connect) or join Guided Growth, your $2,000 is credited toward it within 90 days of joining.

Start with confidence: if the program isn't right for you, ask for a full refund within 14 days of joining, as long as you haven't gone past Module 2 or had your first coaching call.

Questions

Common questions

I'm not technical. Can I still do this?

Yes. The program is about decisions, not code. When you're ready to launch, we can build the site and Fuellyt fills and maintains the listings.

How much time does it take?

It's self-paced. Most modules work well as a focused session or two a fortnight, and you book your coaching calls when they're useful to you.

Will I make money from it?

We don't make income promises. A directory is a slow-burn business. The program focuses on what you'll build and learn, and how to make good decisions as it grows.

What if I already have a directory?

The program still helps with strategy, content, community and growth. You might also be interested in Fuellyt Connect, where we plug the Fuellyt system into your existing WordPress site.

When can I start?

Straight away. Modules 1 to 6 are available as soon as you join, and Modules 7 to 12 are released in early November. Your first coaching call is booked when you start.

Build the resource. Earn the trust. Own the asset.

Founding member places are limited to the first 10 members.

Join as a founding member

Still have questions? Book a time to talk with Lucy.